Mercy Bell

AI-enabled GTM operator + advisor

2026
the great unbundling of GTM productivity + enablement

GTM enablement is unbundling into specialized tracks at earlier stage companies to keep pace with the acceleration of product, competition, and GTM strategy.

the great unbundling of GTM productivity + enablement
background
the decisions that most affect ramp

most enablement problems aren't enablement problems. they're leadership decisions that were never made.

the decisions that most affect ramp
the arch
2025
are we destroying our team's ability to progress deals?

Deals rely on "cognitive coverage"

are we destroying our team's ability to progress deals?
the activation
the case for printing shit

a contrarian bet that's paid off

the case for printing shit
the activation
three modes of sales intervention

Everything and nothing has changed

three modes of sales intervention
background
there's no such thing as the perfect first enablement hire

seriously.

there's no such thing as the perfect first enablement hire
background
2024
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Contact

If you're interested in contacting me for a project, feel free to book time or hit me up on LinkedIn.