P / 01
ramp rebuild.
a redesigned path to productivity for sdr, ae, csm, or any other quota-carrying role so you don't have to “hire to fire” again.
- diagnostic · design · deliverable
the problem is human.
i rebuild the human layer of revenue. ramp, activation, and advisory for gtm teams.
01 / the thesis
the solution
the solution
is too.
the companies winning today aren't just hiring GTM engineers and juicing marketing budgets, they are investing in solving for:
01
missing capacities.
you've installed the human capacity, but the skill fundamentals that agents don't replace are lacking: relationship building, contracting, on-the-fly thinking.
02
imbalanced environment.
your selling environment over-indexes on retrieval (prompt + search) and under-supports recall (real-time customer heuristics) and resistance (incentives that stop behavior hurting revenue).
03
incomplete program.
you've got some but not all of the surface areas needed to make every new hire productive: onboarding, solution depth, skill mastery, leadership development.
02 / offerings
three
three
offerings.
P / 02
field activation.
fractional support on critical product launch, positioning change, or key comms moments with the field.
- live facilitation
P / 03
leader advisory.
standing access for founders and revenue leaders.
- retainer · ongoing
- founders + revenue ldrs
03 / credentials
15 years
15 years
in the room.
Built enablement foundations from scratch at Webflow during its hypergrowth (from 20 sellers to a 600 person revenue org in under 4 years), managed e2e AI product enablement, new hire activation, and field messaging in a fully remote environment. Previously consulted on outbound + workflow automation with clients like Meta, Retool, OneSignal. Built curriculum and educational content for players like Pocus (acq. by Apollo). Built and deployed an employee wellbeing development series for McKinsey.
google
stanford
webflow
correlation one data science
dogpatch advisors (acq. by zoominfo)
04 / what people say
in the
in the
field.
notes from the rooms. founders, revenue leaders, sellers who ran the program.
"
Mercy has the depth of knowledge in GTM operations, a relentless curiosity for what's possible, and a remarkable ability to build trust with leaders: a trifecta to move organizations forward.
simran duggal
vp of sales · juicebox ai
"
Mercy's one of the rare people who can zoom from data and systems thinking all the way down to real human behavior without losing the plot.
leah conner
founding enablement leader · openai
"
Mercy is hands down one of the greatest enablement leaders I've ever had the privilege of working with. She's incredibly forward-thinking, but what truly sets her apart is how deeply she cares about sellers and how well she understands what reps are actually up against in today's market.
Mercy has a rare ability to combine strategy, empathy, and real-world sales experience in a way that makes every team she touches better. She's a force to be reckoned with.
caitlyn parker
former sdr leader · gong, docebo, webflow
05 / start here
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