background

I have spent 14 years inside revenue teams. I built the enablement foundation at Webflow. Before that, I was a founding AE at Kahuna, where I closed over 30% of the company's first $10M in ARR. I have designed and delivered GTM systems for Meta, Outreach, and Retool through Dogpatch Advisors. The difference now is that AI makes it possible for one person to build what used to require a team. I design it, I build it, and I train your team on it.

Workshop Intake | Mercy Bell
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the great unbundling of GTM productivity + enablement

GTM enablement is unbundling into specialized tracks at earlier stage companies to keep pace with the acceleration of product, competition, and GTM strategy.

the great unbundling of GTM productivity + enablement
three modes of sales intervention

Everything and nothing has changed

three modes of sales intervention
there's no such thing as the perfect first enablement hire

seriously.

there's no such thing as the perfect first enablement hire