theory

ideas and philosophy

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are we destroying our team's ability to progress deals?

Deals rely on "cognitive coverage"

are we destroying our team's ability to progress deals?
the activation
the decisions that most affect ramp

most enablement problems aren't enablement problems. they're leadership decisions that were never made.

the decisions that most affect ramp
the arch
the case for printing shit

a contrarian bet that's paid off

the case for printing shit
the activation
three modes of sales intervention

Everything and nothing has changed

three modes of sales intervention
background
there's no such thing as the perfect first enablement hire

seriously.

there's no such thing as the perfect first enablement hire
background